The National Center for Missing and Exploited Children, one of the main links in the Amber Alert chain, is partnering with the Outdoor Advertising Association of America to run Amber Alerts on digital billboards nationwide. A press conference will be held in Times Square on June 3 to display the new system on a Times Square digital billboard.
The test will also be shown on more than 800 digital billboards across the country to ensure the creative template is consistent and compatible with all of the digital boards participating. The test will be shown for approximately five minutes.
Along with highway alert signs that already carry Amber Alert messages, this is just another way to reach citizens to alert them to be on the lookout for any missing children that come through the Amber system.